Search for businesses in Norwich and across Norfolk, from one person who lives in the county. Local search is £550 a month, and the number is on this page before you ring.
Search for a service with a place name and Google gives you two lists. The map pack at the top, three businesses with a pin each, and the ordinary results underneath. Most of the phone calls come from the first list, and it is ranked on different things from the second.
The map pack runs off your Google Business Profile: whether it’s verified, whether the category is right, how many reviews it has and how recent they are, and how close you are to the person searching. A footer listing every town in Norfolk does nothing for it. Neither does a page for each town. Google has treated that pattern as spam for years, and a Norwich business with a Dereham page, a Wymondham page and a Cromer page reads that way to a person too.
The ordinary results are where a page like this one competes: an answer to the question, a site that loads fast, and pages somebody would actually read. That is the search work I sell, and it takes three months before anything moves.
So the honest order of work for a Norwich business is the profile first, because it’s free and it’s most of the local result, then the site, then the retainer if the numbers say so. If they don’t, I’ll say that instead.
One good page and a verified profile beat a footer full of Norfolk town names.
Norwich, King’s Lynn, Great Yarmouth, Dereham, Fakenham, Thetford
The price doesn’t go up because you’re in Norwich and it doesn’t come down because you’re in Fakenham. Most local agencies quote by postcode. I don’t, and every figure, including the management plans and the bundles, is on the full price list.
The city is where the competition is, and most of it is agencies with an office there. I haven’t got one and I won’t pretend to. What I have is the same prices as everywhere else, written down, which is rarer on that page of results than it should be.
King’s Lynn, Great Yarmouth, Dereham, Fakenham and Thetford each have their own searches, smaller and less fought over. I’m in Fakenham, so this half I know from the inside. Half of Norfolk is closer to a field than a high street, which changes what local search is worth: a trade that covers thirty miles wants the county term more than any one town, and a shop on a market-town high street may be better served by the profile alone. I’ll say which before you pay for either.
The work happens over email, phone and screen share, wherever in the county you are. If the job warrants it I’ll drive to you. I won’t promise a visit I wouldn’t make.
A couple of paragraphs from you saves us both a round of questions. Only the email address is required.
Messages read Monday to Friday, 8am to 7pm.
It goes into a CRM I built myself, so I know where you found me and nothing gets lost. No mailing list and no follow-up sequence.
If you’d rather talk, ring between 8 and 7, Monday to Friday. I answer it myself.
07897 063924